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Logo

Rock and Pond Consulting

Rock and Pond came to us with a name, a color, and a picture in mind: rocks and a pond, in their green. Sheila drew the mark they use today.

The Rock and Pond Consulting logo: three stacked stones over a ripple, in a green circle
Scope
Logo design

Two directions, and the one they chose

Sheila drew two directions. The first was the literal one, rocks and water rendered much as they are. The second, the one they chose, reduces the picture to a stack of three stones over a ripple, set in a circle of their green so the mark holds its shape at any size, from a favicon to the front of the website they were building at the time.

The mark launched with their site

Rock and Pond were building their own site and had a launch date a few weeks out. We delivered the mark on their deadline, handed over every file, and they launched with it.

The Rock and Pond Consulting logo: three stacked stones over a ripple, in a green circle
The Rock and Pond Consulting logo: three stacked stones over a ripple, in a green circle
The Rock and Pond Consulting logo: three stacked stones over a ripple, in a green circle

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La Santisima Gourmet Taco Shop

La Santisima, a taco shop in Phoenix, asked for a takeout menu and a business card that looked like the place. Sheila built both around a yellow panel, a black rule, a sombrero mark, and a border of sugar skulls and cactus.

Read the case study

Mockup of the front of the La Santisima menu on a clipboard: the name, Gourmet Taco Shop, the sombrero mark, the address and the phone number on a yellow panel over an illustrated border.