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La Santisima Gourmet Taco Shop

La Santisima, a taco shop in Phoenix, asked for a takeout menu and a business card that looked like the place. Sheila built both around a yellow panel, a black rule, a sombrero mark, and a border of sugar skulls and cactus.

Mockup of the front of the La Santisima menu on a clipboard: the name, Gourmet Taco Shop, the sombrero mark, the address and the phone number on a yellow panel over an illustrated border.
Scope
Menu design and business card

What a menu has to carry

A menu is the one piece of print every customer of a restaurant holds, and theirs needed to carry the name, the address, the phone number, and "we deliver" in a form someone could read standing at a counter. The identity had to work at the size of a business card and at the size of a menu cover without changing character between them.

Mockup of the La Santisima business card, front and back, on a wooden table: the name and sombrero mark with the phone number and address on one side, the social and web addresses on the other.

A menu and a card as one system

Sheila designed the cover, the inside pages, and a two-sided business card as one system. The yellow panel and the black rule carry the name and the practical details. The sombrero mark and the sugar-skull-and-cactus border carry the character, and they are drawn so the border can run at any length without repeating awkwardly. Every piece was delivered print-ready, with the files La Santisima needs to reprint or revise it.

Mockup of the inside of the La Santisima menu: yellow panels of dishes and prices over a border of sugar skulls and cactus, on a clipboard.
Mockup of the back of the La Santisima menu: a yellow panel with the shop's social and web addresses over the same illustrated border.

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